Monthly Archives: November 2008

MAX Europe Prep in Milano

I am backstage in the keynote area in Milan working on MAX Europe. The event is looking really great. Registration is at 1400 and sessions and keynotes are looking great.

I am going to be sneaking out of keynote rehersal to speak at the Flex Camp going on today. I am going to be talking about a social game I have been working on.

See you in Milan!


Adobe Groups Launched!

At MAX last week we launched Adobe Groups, a new social network atop the foundation of the Adobe User Group communities. The idea is to simplify the process of creating a user group, find a user group, and finding like minded people within the community. At launch last week we had 413 User Groups on Adobe Groups. In the last week we have seen over 3000 people join groups and begin exploring the user groups within their area of the globe.

Start a User Group

There are many cities around the globe where we do not have enough Adobe User Groups. If you are interested in starting an official Adobe User Group, I would encourage you to fill out this form. Once complete, the community manager team will contact you with a User Groups starter kit and set-up your group on Adobe Groups.

Having attended Macromedia/Adobe User Group meetings since college, they have had a profound influence on my career. I have learning new skills, presented for the first time publicly on Flash 3, and made lots of friends. I would encourage you to take the time and find a user group in your area and get involved.

Groups also provides a great way to share your contact information with others. The site provides you with a “Network” which allows you to share contact information selectively based on user level.

Groups is under very active development and we are seeing huge growth of the network. As the dust settles I am very hopeful that we will see a new growth of the Adobe User Group community well beyond it’s current levels. At MAX we recieved 80 applications for new Adobe User Groups which is 20% growth in 3 days.

Take some time to enjoy Adobe Groups at!



MAX 2008 NA Session Recording

Last week at MAX in San Francisco, the MAX team coordinated the digital recording of over 290 hours of the session content, about 4TB of video. We will be releasing this content FOR FREE, WITHOUT GEO-RESTRICTION ON ADOBETV starting the first week of December. We plan to release 20 sessions per week well into 2009. Additionally we will be posting all videos immediately to the MAX NA Group on Adobe Groups for the exclusive benefit of paid attendees. All attendees will be invited to the MAX NA Group Monday morning.

The teams are working round the clock to get the video content posted online. The goal is to benefit the ecosystem with the latest educational material as soon as possible. As only 5000 attendees could enjoy MAX NA onsite, we plan to reach 2 Million by providing the session content for free online. To reach as many designers/developers as possible we chose Flash for an end to end video solution. Onsite at MAX NA we captured using Flash Media Live Encoder and Flash Media Server and published content to our video partners Digitally Speaking, Brightcove, and Akamai.

Thanks for being patient as we get all this content posted.



MAXOWG – How was MAX NA?

This is your chance to help influence the future of MAX NA in the MAX Open Working Group on Adobe Groups. The MAX team needs some blunt, open, and honest feedback to make MAX overall a better event.

Great feedback, both bad and good, can make a world of difference. We are open to hearing about the things we did both good and bad. This is your opportunity to be heard and be on record making MAX a better event.

MAXOWG, MAX Open Working Group, is an open group created to create and change MAX within the Adobe community. This working group will create the 2009 MAX events, discuss changes, define content/direction, and gather feedback in the open.

I look forward to working with everyone openly on MAX in 2009!