Monthly Archives: June 2007

Flex 2, 1 year later!


Things have really changed for Flex! It is really amazing seeing June 28th go by marking the 1 year anniversary of Flex 2′s release. What has really impressed me is the sheer number of public facing sites and companies committing to Flex since June 28. Typically there is a long wait until the Flash Player runtime is widely deployed but somehow with Flex 2 we moved rapidly beyond this trend. I think this was partly due to the sheer size of the Flex 2 release some 4 years in the making. It is really rare to get a new runtime, compiler, language, tooling, components, and servers all shipping concurrently on the same day. It was a great release!

Flex has really entered a growth stage as a development framework. If you are writing applications for AIR or Flash Player, it is hard to avoid using Flex given the productivity of development and what you get free in the SDK. The release has changed the consulting marketplace and there is an ever present drought of Flex development talent. This shortage has raised consulting rates and fills my inbox daily with requests for names of developers to recommend for projects.

Flex 3 builds upon what was delivered in Flex 2 adding to the capability without disrupting the value of wide deployment and compatibility. When Flex 3 is released it will be supported in 95% of browsers without installation, that is a big deal. Additionally the changes in the SDK were designed to be non-disruptive from Flex 2 to Flex 3.

More impressive is that Flex has a long future ahead. There are teams hard at work on pushing Flex far beyond todays capabilities, far beyond what Flex 2 and Flex 3 deliver. All I can say to this is that MAX 2007 will be an amazing event. :)

More to Come!

Ted :)

MAX 2007 – Are you speaking at MAX? Want to?


We have 16 new speaking spots coming available at MAX Chicago next week specifically designed to showcase designers and developers from the community. Next week we will be announcing the details on how you can speak at MAX and have a shot at presenting in the MAX Keynote. The MAX team has posted MAX banners and badges that you can add to your blog or site. If you are speaking, let everyone know with the speaker badge!


Cut and Paste HTML


Cut and Paste HTML


Cut and Paste HTML


Cut and Paste HTML


Cut and Paste HTML

Stay tuned!

Ted :)

MAX 2007 Chicago – 3.5 Hour Boot Camps


At MAX 2007 in Chicago, we are adding boot camps to allow you to work directly with the ColdFusion, Flex, AIR, LiveCycle, and Mobile & Devices development teams for 3.5 hours. This goes way beyond the “Meet the Team” or “Birds of a Feather” sessions as you will get to work directly with the development teams in a collaborative environment. The sessions will provide a mixture of short presentations, workshops, and free-form coding. Make sure to bring your laptop, your best questions, your most desired features, your coolest projects to share, and be ready to learn something new. The teams will have thumb drives with the latest bits to install and it is a rare chance to learn directly from the best of the best.

I will be at the Flex Boot Camp with the Flex 3 Development Team.

MAX 2007 is different this year, see you at Boot Camp!

Adobe MAX 2007. Connect. Discover. Inspire.

Ted :)

MAX 2007 "Inspire" Session – Making Things Move by Keith Peters


Keith Peters will be presenting “Making Things Move” at the “Inspire” sessions at Adobe MAX 2007 in Chicago Sept. 30 – Oct. 3. Keith is one of the best interactive developers in the world and is the leading author for programmatic animation and motion graphics. Last year his 2 books “Making Things Move” were top sellers 2 years in a row. Keith makes very complex math and programming subjects easy to understand and has inspired many interactive developers/designers to push the boundary of what is possible with Flash Player and ActionScript.



“It is nothing less than brilliant. No other book on Flash so boldly straddles the line between advanced design and compelling development.” – Charles Freedman

MAX 2007 Chicago will be Keith’s first MAX event and his inspirational session is sure to change the tone of the event. Programmatic animation is essential for creating great experiences on the web and on the desktop and this class of session has been long missed at MAX. I highly recommend that you do not miss Keith’s session at MAX 2007 in Chicago.

Keith thanks for helping us change MAX 2007!
Adobe MAX 2007. Connect. Discover. Inspire.

See you at MAX 2007!

Ted :)

Flex vs AIR – Battle of the Bands on the AIR Bus!


I am going to be on the “on AIR” (Adobe Integrated Runtime) Bus tour from Seattle to Denver. In preparation for the tour I am practicing Guitar Hero non-stop, bringing 100K Flex stickers, and have a new Guitar shown below. I will be on leg one of the on AIR ( Adobe Integrated Runtime) bus tour from Seattle to Denver.



(Can I sticker or what!)


I have a few AIR projects that I will be working on during the tour. It is time that IFBIN 2.0 and TagTV 2.0 got some development attention. Since February, I have been so darn busy that the bus tour will be some time to focus on getting these projects out the door. It should be a great trip and I will be blogging about MAX and Flex during the entire trip.

See you on bus tour!

More to come!

Ted :)

MAX 2007 – "Inspire" Sessions


Last night event agenda, sessions, and speakers were posted to the MAX 2007 website. In addition to the workshop and hands-on sessions posted, I have been working around the clock securing speakers for a new area at MAX called “Inspire”. The “Inspire” sessions will be hosted in a prominent 500 person room and will provide 13 unique sessions that are currently not listed in the event agenda, speaker list, session list, or Flex Scheduler (post registration). These speakers and sessions will be announced gradually and it is a whos-who of the top speakers in RIA, Web, Design, and showcase some of Adobe’s best customers.

Somewhere along the way the inspirational sessions migrated away from MAX as an event. This year we are bringing them back and putting them center stage like never before. It will be a great change for MAX as an event. The speakers are 13 really great reasons to attend MAX and I look forward to showcasing every one of them.

More to come!

Ted :)

MAX 2007 – 3 for 2 Group Discount


Want to got to MAX for $730? Last night we launched a special discount for teams wanting to attend MAX. Currently it is the best discount offered at MAX regardless of the promotion code (price will go up on July 21). Simply select “3 for 2″ on page 2 of Registration and you are all set. It is an easy way to get the lowest rate at MAX.

Here are the details:


3 for 2 Group Discount – $730 per person (price changes on July 21)

Buy two full event passes at the regular price and get one full event pass free! Offer applies only to full event pass rates. No other offers/packages apply. Qualifying passes must be purchased at the same time and for the same organization.

Also from the image you should see we are also selling 1 and 2 day passes to MAX. If you can attend just one or two days this option should be helpful.

See you at MAX 2007 in Chicago!

Ted :)

MAX 2007 – Pre-Conference Training Sessions


Every year at MAX Adobe hosts a pre-conference training day. These additional full-day hands-on training sessions sell out every single year and last year sold out in 30 days. The training classrooms have computers fully loaded with all training material and you work with the technologies hands on with an instructor.

MAX 2007 Registration

Here are the Training Sessions available at MAX 2007 in Chicago:

Unlocking Cross-Media Workflows
Attend this action-packed workshop to learn how Creative Suite 3 Master Collection enables you to design smoothly and cost effectively for multiple media — including print, web, interactive design, mobile, and video. We’ll deconstruct the workflow process behind several projects to demonstrate how to: prepare assets for use anywhere; design compelling websites that leverage video, interactivity, and external content contributions; create digital publications from print layouts; output compelling video for use online and in interactive content; and prepare content for viewing on mobile devices.

Introduction to Adobe Creative Suite 3 Design Premium (Windows Lab)
Immerse yourself in a full day of training on the tightly integrated toolset in Creative Suite 3 Design Premium. Discover powerful new features such as Live Color in Illustrator CS3, the new Smart Filters, Quick Selection, and Auto-Align features in Photoshop CS3 Extended, and transparency effects, table styles, and Multi-image Place in InDesign CS3. Learn how to build a web page using the industry-leading tools in Dreamweaver, and expand your creative options with an introduction to Flash CS3 Professional. Tight integration among Photoshop, Illustrator, Dreamweaver, and Flash enables you to apply what you know to learning new skills. Take your creative work to a new level with the leading cross-media design toolkit.

Introduction to Adobe Creative Suite 3 Design Premium (MAC Lab)
Immerse yourself in a full day of training on the tightly integrated toolset in Creative Suite 3 Design Premium. Discover powerful new features such as Live Color in Illustrator CS3, the new Smart Filters, Quick Selection, and Auto-Align features in Photoshop CS3 Extended, and transparency effects, table styles, and Multi-image Place in InDesign CS3. Learn how to build a web page using the industry-leading tools in Dreamweaver, and expand your creative options with an introduction to Flash CS3 Professional. Tight integration among Photoshop, Illustrator, Dreamweaver, and Flash enables you to apply what you know to learning new skills. Take your creative work to a new level with the leading cross-media design toolkit.

Introduction to Adobe Creative Suite 3 Web Premium
Discover the most comprehensive web design toolkit available today. In this one-day, hands-on class, you’ll learn how to prepare web assets in Photoshop CS3 and Illustrator CS3, prototype a web project in Fireworks CS3, build dynamic websites using CSS and the new Spry framework for Ajax in Dreamweaver CS3, and integrate Photoshop and Illustrator assets into interactive projects designed in Flash CS3 Professional. Find out how to identify and solve common CSS issues with the Browser Compatibility Check and Adobe CSS Advisor website. Discover how to prepare content for mobile devices and then preview and test it using Adobe Device Central. You’ll walk away with practical tips and techniques for maintaining best practices in web design and development.

Introduction to Adobe Creative Suite 3 Production Premium
Experience working at peak efficiency on every phase of video production with Adobe’s tightly integrated post-production tools for Mac and Windows. In this all-day class, you’ll explore new support for video layers in Photoshop CS3; prepare Illustrator CS3 graphics for video output more easily; design compelling After Effects CS3 Professional animations; apply slow motion with variable speed control for dramatic effect in Adobe Premiere Pro CS3; and accomplish everyday audio tasks more intuitively with new Soundbooth CS3. Also learn about integration with Flash CS3 Professional and the direct-to-disk recording and on-set monitoring tools in OnLocation CS3. Then master delivering content to film, video, DVD, Blu-Ray Disc, the web, and mobile devices to reach your broadest audience ever.

LiveCycle ES: Building Applications
In this one-day intensive course, you’ll learn how to develop, streamline, integrate, and protect composite applications across geographical and organization boundaries with Adobe LiveCycle Enterprise Suite. By enabling service-oriented architecture (SOA) and business process management (BPM), LiveCycle ES allows both business and IT professionals to visually assemble end-to-end processes that unify systems, people, business rules, and web services quickly and flexibly. The basics of SOA solutions and using rich Internet applications are introduced, followed by an in-depth walkthrough of designing, deploying, and monitoring processes. We’ll cover the use of form guides and Flex, development of web services to build the composite application, and the use of business rules in processes.

Flex 3: Integrating with ColdFusion
This session provides ColdFusion developers with hands-on, practical experience connecting their Flex 3 client applications to remote, dynamic data provided by ColdFusion and LiveCycle Data Services. This two-day course teaches developers how to connect with remote data using ColdFusion Flash Remoting and the Flex Data Management Service, and how to integrate ColdFusion Enterprise Edition with the Flex Message Service.

Flex 3: Integration with Java
This session provides experienced application developers with hands-on, practical experience connecting their Flex front ends to remote, dynamic data using LiveCycle Data Services. This two-day course covers how to connect with remote data using web services and LiveCycle Data Services, allowing communication with a Java back end. We’ll also discuss how to manipulate and format the returned data.

Flex 3: Developing Rich Client Applications
Get hands-on, practical experience using Flex. This course introduces developers to all the primary features of Flex they need to know to build a fully functional, well-architected front end for a rich Internet application (RIA).

Adobe Integrated Runtime (AIR): Bringing Rich Internet Applications to the Desktop
This full-day course will include everything you need to get started building applications with Adobe AIR. We’ll cover techniques that will allow Flex and HTML developers to create rich applications for deployment on the desktop. Learn how to interact with the windowing API and file system, drag and drop to the desktop, handle data persistence, and more. Learn more about the dynamic cross-scripting between Flash and HTML within the Adobe AIR runtime. We’ll also discuss how to easily package and distribute Adobe AIR applications.

What’s New in ColdFusion 8
ColdFusion 8 is the most ambitious and capable version of ColdFusion to date and features enhancements for developers, administrators, and managers alike. In this full-day session you will get invaluable hands-on experience with PDF manipulation, image processing, .NET integration, Acrobat Connect Presentation generation, debugging, server monitoring, and much more.

Building ColdFusion Applications around Design Patterns
Design patterns are ways to write code for maximum reuse and manageability, and the ColdFusion community has created and adopted design patterns ideally suited to ColdFusion development. This full-day session will expose you to design patterns and give you hands-on experience building more scalable and manageable applications.

Introduction to Flash Lite 2
This session is a deep-diving workshop on developing Flash Lite content and applications. We’ll begin with a general Flash Lite tutorial and then move on to more detailed information on how to develop content for mobile operators, including Verizon Wireless.

MAX 2007 Registration

See you at MAX 2007!

Regards,

Ted :)

MAX 2007 – Changes for Speakers


At MAX 2007 speakers will encounter some changes. Having spoken at prior MAX events myself, speaker treatment and benefits were not on par with other events. The MAX team has rewritten the book this year on speaker benefits and overall treatment at MAX. These changes will change MAX inside out as an event and allow us to attract the best speakers in the Web, Design, and RIA marketplace.

New MAX 2007 Speaker Benefits:

1. Complimentary Hotel at MAX 2007

2. Upgraded Speaker Ready Room – Larger area, Food/Drinks, Quiet Area

3. Dedicated staff for speakers

4. Exclusive Speaker Dinner

5. Speaker gifts

6. Simplified agreements using Digital Signatures (PDF)

Speaking at MAX will be wildly different this year for both internal and external speakers. We need to recognize the hard work that goes into preparing original content for MAX. Speaking at conferences is hard work and at MAX 2007, Adobe will be putting out the red carpet for speakers.

More to come!

Ted :)