Monthly Archives: December 2005

Macromedia, Thanks for all the fish!


I was introduced to Macromedia by my aunt in 1993. I received a copy of Director 3.0 as a birthday present and spend months hacking Lingo. In 1996, a friend on the MS IE3 dev team sent me info on a new plug-in called FutureSplash. I’ve been addicted since.

It is really funny how time flies. As Macromedia became part of Adobe Systems this weekend, I find myself working with Macromedia Flex and Flash every single day. I have placed a large bet on the Flash Platform in terms of my career. I believe that the Flash Platform will power a majority of distributed applications over the next 10 years, actually, I am banking on it.

I have been very lucky to work closely with Macromedia teams over the past few years. The energy and thought that Macromedia teams pour into products is simply amazing. I hope that everyone internally makes the transition smoothly over to Adobe. With mergers of this scale there are bound to be overlaps in personnel and Adobe will write the history of who stays and who goes. I wish everyone at Macromedia safe travels during the transition period.

I believe the Adobe acquisition is a very good thing. Adobe bought Macromedia for the Flash Platform and they are going to invest to make it great. Flash Player provides Adobe with a seamless video deployment model and arms the Flash Platform with the best graphics and video production tools available today. The key is transitioning Flash into a first class medium for application deployment. Adobe has tried for years to make PDF into an application medium via interactive data-rich documents. Flash provides a seamless model for creating these applications and deploying them to browser, mobile, and soon the desktop. With a small, portable player runtime, the rise in machine performance will make Flash a very competitive deployment medium encompassing a very wide range of users compatibly. No company is going to invest in development that require large runtimes, security risk, or inferior experience. In all of these battles Flash wins, hands down!

Businesses are waking up to the fact that experience matters and they are choosing Flex and Flash for new application development. Currently the Flash/Flex development community cannot keep pace with the growth of the new projects on the Flash platform. We are seeing a huge influx of new developers to Flash/Flex from Java and Microsoft camps. I believe we are at the beginning of a large growth phase for the Flash Platform in both new projects and new developers. It is a very exciting time to be creating rich applications.

Macromedia, Thanks for all the fish!

Ted ;)